ParadiseThe Lens.

2025 ins & outs

The entertainment and advertising industries are colliding in 2025, and the rules of engagement have changed. Audiences are no longer passive observers—they expect to be entertained, immersed, and culturally connected. Brands that fail to entertain risk irrelevance, while those that embrace bold, story-driven, and interactive campaigns dominate the spotlight.

A Safer Sip this Christmas.

We’re Partnering with Check Your Drink to Tackle Drink Spiking This Festive Season

The Gentlemen Gears Up for a High-Stakes Season 2: A Deeper Dive into Crime and Intrigue

Moonage Pictures and Netflix are thrilled to announce the return of The Gentlemen for a second season, where the stakes are set to rise in this gripping drama inspired by Guy Ritchie's iconic film. With Theo James and Kaya Scodelario reprising their roles as Eddie Horniman and Susie Glass, audiences can expect another eight episodes packed with the perfect blend of British aristocracy and underground crime.

Liquid Death x Van Leeuwen: Fudge Sundae-Flavored Sparkling Water

In a bold and unexpected collaboration, Liquid Death and Van Leeuwen have joined forces to launch a Hot Fudge Sundae-flavored sparkling water. Known for their unconventional and often surprising flavors, both brands are pushing the boundaries of what consumers expect from their products.

Oppenheimer Triumphs at BAFTAs 2024

Oppenheimer, the cinematic sensation of the year, dominated the BAFTA Awards 2024 by clinching seven prestigious honors, with the most coveted accolade for Best Film among them. Cillian Murphy, the stellar performer embodying J. Robert Oppenheimer, made history as the first Irish star to be crowned Best Actor, while Robert Downey Jr. earned the Supporting Actor accolade.

The Love Lens: Our 5 Best Valentine's Day Campaigns

Valentine's Day, the celebration of love and affection, has become a significant occasion for brands to showcase their creativity and emotional resonance through captivating campaigns. Over the years, some brands have stood out for their exceptional Valentine's Day marketing efforts, leaving a lasting impact on consumers. In this article, we'll explore the 5 best Valentine's Day brand campaigns of all time.

How can brands unlock the full potential of Apple's Vision Pro?

The release of Apple's Vision Pro headset marks a significant milestone in the journey towards mainstream adoption of virtual and mixed reality technologies. While the tech community marvels at its cutting-edge features, questions linger about its impact on gaming, the metaverse, and its potential as a marketing tool.

Paradise Agency Creates sandbox AR experience with MATTER for Halloween

Creative agency, Paradise is thrilled to announce the launch of its Halloween Activation, a captivating augmented reality (AR) experience powered by MATTER AR . This immersive and captivating activation will take place just outside the agency's office on Macklin Street, bringing a taste of Halloween adventure to the heart of the city.

How Motorsport Brand Apparel Creates a Fashion Cult with Unparalleled Exposure

We think the space is about to change, blurring the lines between everyday apparel & the seasoned street biker. We’ve also pinpointed Three iconic brands that we think do it well (2 of them may be our clients) – Yamaha Motorsport , Monster Energy , and Ducati.