An entertaining perspective.

The Lens is an industry insight series for the entertainment sector run by Paradise.

The Lens series provides in-depth analysis and commentary on the latest trends and developments in the entertainment industry, with a marketing focus on films, television shows, music, FMCGs, and new technology.

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Paradise Talks.

Episode 4

On this episode of The Secret To... we speak with Claire Toll-Moir, the Head of Popular Culture & Science at Bonhams Auction House.

Episode 3

Today, we’re bringing you the secret to creating a dupe worthy product & category with Joe Moruzzi from Pleese.

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Insights.

The rise of alcohol-free: How Millennials and Gen Z are slowly changing the industry

Young hearts, run (alcohol) free? They sure do. Millennials and Gen Z are drinking in a more mindful way, consuming much less than generations before, or not at all. Yet, this isn’t just a passing trend. How do we know for sure? Well, sales for no-alcohol beers and spirits are through the roof and show no signs of losing momentum.

Building a recognisable brand, in the age of zero attention span

With increasingly short attention spans, how can brands effectively capture, immerse and entertain their audiences

A match made in music sync heaven?

How to build brilliant brands using the power of sync

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Industry
News.

Stay in the spotlight with the latest trends across the entertainment industry!

An entertaining perspective.

Episode 4

Episode 3

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