A match made in merchandise heaven: How brands can win love & loyalty this Valentine’s Day Valentine’s Day isn’t just about heart-shaped chocolates, it’s a golden opportunity for brands to create meaningful connections and increased loyalty with an extra boost of engagement. Let’s talk merchandise. As consumer expectations evolve, brands that successfully integrate love and loyalty into their marketing strategies stand to win big. This white paper explores how brands can leverage merchandise to cultivate emotional connections, enhance customer retention, and drive sales during the most love-filled season of the year…
The Real Truth About TV Personalisation & the Future of Streaming. Ever feel the irony of being watched when you’re watching? The rise of TV streaming platforms has empowered viewers with a vast array of content at their fingertips. Yet, platforms presenting a daily menu of ‘binge worthy’ TV, all curated into one tailormade, AI infused watchlist or interface, can often feel super-convenient with a dash of intrusive. Add in hyper targeted ads and friendly viewing reminders to press play where you left off - brings in a mix of satisfaction with a hint of consumer overwhelm. So, with today’s heightened personalisation, how exactly did we get here?
The rise of alcohol-free: How Millennials and Gen Z are slowly changing the industry Young hearts, run (alcohol) free? They sure do. Millennials and Gen Z are drinking in a more mindful way, consuming much less than generations before, or not at all. Yet, this isn’t just a passing trend. How do we know for sure? Well, sales for no-alcohol beers and spirits are through the roof and show no signs of losing momentum.
Building a recognisable brand, in the age of zero attention span With increasingly short attention spans, how can brands effectively capture, immerse and entertain their audiences
How experiential marketing continues to take centre stage at festivals We explore the future of marketing at festivals, deep diving into current trends, challenges, strategies, innovations, and how to resonate
How marketers can keep up with the rise of veganism As veganism becomes more of an appealing and accessible option for many, marketers may be tempted to stock plant-based alternatives to appease new consumers. Paradise’s creative account manager Amber van de Sande suggests some considerations brands should make ahead of vegan marketing.