The rise of alcohol-free: How Millennials and Gen Z are slowly changing the industry Young hearts, run (alcohol) free? They sure do. Millennials and Gen Z are drinking in a more mindful way, consuming much less than generations before, or not at all. Yet, this isn’t just a passing trend. How do we know for sure? Well, sales for no-alcohol beers and spirits are through the roof and show no signs of losing momentum.
Building a recognisable brand, in the age of zero attention span With increasingly short attention spans, how can brands effectively capture, immerse and entertain their audiences
How experiential marketing continues to take centre stage at festivals We explore the future of marketing at festivals, deep diving into current trends, challenges, strategies, innovations, and how to resonate
How marketers can keep up with the rise of veganism As veganism becomes more of an appealing and accessible option for many, marketers may be tempted to stock plant-based alternatives to appease new consumers. Paradise’s creative account manager Amber van de Sande suggests some considerations brands should make ahead of vegan marketing.