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A Safer Sip this Christmas.

We’re Partnering with Check Your Drink to Tackle Drink Spiking This Festive Season

This December, we’re excited to announce a collaboration with Check Your Drink as we launch a Christmas spiking awareness safety campaign, bringing a vital message to London pubs and bars.

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A Groundbreaking Initiative

We're hitting the streets of London to sample Check Your Drink and unveil an innovative tool: The Safer Sip coaster. Designed with drink safety in mind, these coasters are being distributed across select pubs in London to help ensure every sip is safer.

It’s more than just a slogan - it’s a practical tool to fight drink spiking. With integrated test paper, anyone can apply a drop of their drink to the coaster. If the paper changes to orange, blue, or grey, it signals that the drink may have been tampered with and shouldn’t be consumed.

Luke Jekyll, Head of Marketing, Paradise

“Our goal is to meet the problem where it happens – in the places where people gather to celebrate. By integrating a practical solution like the drink-testing coaster, we’re taking an active step toward prevention, not just awareness.”

The Reality of Drink Spiking

The statistics are sobering. In 2023 alone, over 6,700 drink-spiking incidents were reported to the Metropolitan Police, with cases peaking during the holidays. Areas with bustling nightlife, such as Soho, Hackney, and Lambeth, experience some of the highest rates.

Even more concerning, it’s estimated that 97% of drink spiking incidents go unreported. While this issue affects both women and men, women remain disproportionately targeted.

The British government recently announced that spiking will officially become a specific criminal offense—a long-overdue step toward addressing its prevalence.

Each coaster incorporates a test strip to be able to check your drink instantly.

“We’re thrilled to be invited to team up with Paradise to shine a spotlight on the dangers of drink spiking during December. Sadly, drink spiking often goes unreported due to embarrassment, memory gaps, or uncertainty about what really happened. But, together with Paradise, we’re stepping up to tackle this issue head-on! Thanks to their fantastic support, we’re rolling out free CYD drink spike test beer mats in selected London pubs to help keep you and your friends safe.”

Katie Burrington - Check Your Drink

Why This Matters to Us

As an agency deeply rooted in the entertainment industry, we’re no strangers to the festive celebrations that dominate December. From holiday parties to nights out, this is the season where the world entertains - and we believe it’s also a time to prioritise safety.

By partnering with Check Your Drink and collaborating with pubs across London, we’re bringing awareness and preventative measures directly into the heart of holiday celebrations. Our aim is to create safer environments for everyone, ensuring that joy and connection remain the only highlights of the season.

Each coaster features key information about our mission and Check Your Drink, along with QR codes linking to resources and safety tips. Our goal is simple: empower individuals with the tools and knowledge to protect themselves and their friends.

Get your test strips at https://checkyourdrink.co.uk or message us for a coaster.