Today, we’re delving into The Secret to Engaging Global TV Audiences with Killer Formats—an art form that masterfully blends knowledge, expertise, instinct, results-driven strategy, and a bit of risk-taking. How do you take a show from concept to global phenomenon? What role does audience data play in shaping killer formats? And when do you trust your gut over the numbers?

Guiding us through these questions and more is Ella Umasky, ITV Studios’ VP of Format Acquisitions. She’ll be sharing her expertise on what it takes to captivate audiences across the globe, how to adapt formats for different cultures, and what separates a format that fades from one that leaves a lasting mark.