70% of consumers believe that the key to winning their hearts, minds, and share of wallet, lies in brands being entertaining.

But, why is entertainment the most important factor in your marketing strategy?

And how can brands in competitive categories consistently cut-through and engage both current/potential customers?

Crucially, every brand - from FMCG to pharma - has the power to entertain. The Paradise team and our panel of experts are looking forward to revealing:

• Why it’s imperative for brands to entertain

• Lessons, learnings and inspiration from the entertainment world

• How storytelling, emotional connection, and a touch of star power can transform brand strategy

• Real life examples of brands using this approach in action

This isn’t yet another agency virtual masterclass, it’s your blueprint to stand out, think bigger, and truly own the spotlight.