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The Lens is an industry insight series for the entertainment sector run by Paradise.

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The Lens series provides in-depth analysis and commentary on the latest trends and developments in the entertainment industry, with a marketing focus on films, television shows, music, FMCGs, and new technology.

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The Secret To

Episode 7

Today, we’re delving into The Secret to Engaging Global TV Audiences with Killer Formats —an art form that masterfully blends knowledge, expertise, instinct, results-driven strategy, and a bit of risk-taking. How do you take a show from concept to global phenomenon? What role does audience data play in shaping killer formats? And when do you trust your gut over the numbers?

Episode 6

In this episode of The secret to , we sit down with Kim Rowell, Managing Editor at ITN Productions, to explore her multifaceted role in the entertainment industry.

Insights.

The Real Truth About TV Personalisation & the Future of Streaming.

Ever feel the irony of being watched when you’re watching? The rise of TV streaming platforms has empowered viewers with a vast array of content at their fingertips. Yet, platforms presenting a daily menu of ‘binge worthy’ TV, all curated into one tailormade, AI infused watchlist or interface, can often feel super-convenient with a dash of intrusive. Add in hyper targeted ads and friendly viewing reminders to press play where you left off - brings in a mix of satisfaction with a hint of consumer overwhelm. So, with today’s heightened personalisation, how exactly did we get here?

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The Gentlemen Gears Up for a High-Stakes Season 2: A Deeper Dive into Crime and Intrigue

Moonage Pictures and Netflix are thrilled to announce the return of The Gentlemen for a second season, where the stakes are set to rise in this gripping drama inspired by Guy Ritchie's iconic film. With Theo James and Kaya Scodelario reprising their roles as Eddie Horniman and Susie Glass, audiences can expect another eight episodes packed with the perfect blend of British aristocracy and underground crime.

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