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The Lens is an industry insight series for the entertainment sector run by Paradise.

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The Lens series provides in-depth analysis and commentary on the latest trends and developments in the entertainment industry, with a marketing focus on films, television shows, music, FMCGs, and new technology.

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The Secret To

Episode 7

Today, we’re delving into The Secret to Engaging Global TV Audiences with Killer Formats —an art form that masterfully blends knowledge, expertise, instinct, results-driven strategy, and a bit of risk-taking. How do you take a show from concept to global phenomenon? What role does audience data play in shaping killer formats? And when do you trust your gut over the numbers?

Episode 6

In this episode of The secret to , we sit down with Kim Rowell, Managing Editor at ITN Productions, to explore her multifaceted role in the entertainment industry.

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Insights.

The Real Truth About TV Personalisation & the Future of Streaming.

Ever feel the irony of being watched when you’re watching? The rise of TV streaming platforms has empowered viewers with a vast array of content at their fingertips. Yet, platforms presenting a daily menu of ‘binge worthy’ TV, all curated into one tailormade, AI infused watchlist or interface, can often feel super-convenient with a dash of intrusive. Add in hyper targeted ads and friendly viewing reminders to press play where you left off - brings in a mix of satisfaction with a hint of consumer overwhelm. So, with today’s heightened personalisation, how exactly did we get here?

The rise of alcohol-free: How Millennials and Gen Z are slowly changing the industry

Young hearts, run (alcohol) free? They sure do. Millennials and Gen Z are drinking in a more mindful way, consuming much less than generations before, or not at all. Yet, this isn’t just a passing trend. How do we know for sure? Well, sales for no-alcohol beers and spirits are through the roof and show no signs of losing momentum.

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Building a recognisable brand, in the age of zero attention span

With increasingly short attention spans, how can brands effectively capture, immerse and entertain their audiences

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Stay in the spotlight with the latest trends across the entertainment industry!

The Gentlemen Gears Up for a High-Stakes Season 2: A Deeper Dive into Crime and Intrigue

Moonage Pictures and Netflix are thrilled to announce the return of The Gentlemen for a second season, where the stakes are set to rise in this gripping drama inspired by Guy Ritchie's iconic film. With Theo James and Kaya Scodelario reprising their roles as Eddie Horniman and Susie Glass, audiences can expect another eight episodes packed with the perfect blend of British aristocracy and underground crime.

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Liquid Death x Van Leeuwen: Fudge Sundae-Flavored Sparkling Water

In a bold and unexpected collaboration, Liquid Death and Van Leeuwen have joined forces to launch a Hot Fudge Sundae-flavored sparkling water. Known for their unconventional and often surprising flavors, both brands are pushing the boundaries of what consumers expect from their products.

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Oppenheimer Triumphs at BAFTAs 2024

Oppenheimer, the cinematic sensation of the year, dominated the BAFTA Awards 2024 by clinching seven prestigious honors, with the most coveted accolade for Best Film among them. Cillian Murphy, the stellar performer embodying J. Robert Oppenheimer, made history as the first Irish star to be crowned Best Actor, while Robert Downey Jr. earned the Supporting Actor accolade.

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