An entertaining perspective.

The Lens is an industry insight series for the entertainment sector run by Paradise.

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The Lens series provides in-depth analysis and commentary on the latest trends and developments in the entertainment industry, with a marketing focus on films, television shows, music, FMCGs, and new technology.

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Talks.

Episode 6

Today, we’re bringing you the secret to creating a dupe worthy product & category with Joe Moruzzi from Pleese.

Episode 5

We’re bringing you the secret to engaging audiences around authentically sustainable festivals & events with Claire O'neill - A Greener Future & Chris Barrett - Access All Areas.

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Insights.

The rise of alcohol-free: How Millennials and Gen Z are slowly changing the industry

Young hearts, run (alcohol) free? They sure do. Millennials and Gen Z are drinking in a more mindful way, consuming much less than generations before, or not at all. Yet, this isn’t just a passing trend. How do we know for sure? Well, sales for no-alcohol beers and spirits are through the roof and show no signs of losing momentum.

Punchy.

Building a recognisable brand, in the age of zero attention span

With increasingly short attention spans, how can brands effectively capture, immerse and entertain their audiences

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A match made in music sync heaven?

How to build brilliant brands using the power of sync

Cinema.

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Industry
News.

Stay in the spotlight with the latest trends across the entertainment industry!

Oppenheimer Triumphs at BAFTAs 2024

Oppenheimer, the cinematic sensation of the year, dominated the BAFTA Awards 2024 by clinching seven prestigious honors, with the most coveted accolade for Best Film among them. Cillian Murphy, the stellar performer embodying J. Robert Oppenheimer, made history as the first Irish star to be crowned Best Actor, while Robert Downey Jr. earned the Supporting Actor accolade.

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The Love Lens: Our 5 Best Valentine's Day Campaigns

Valentine's Day, the celebration of love and affection, has become a significant occasion for brands to showcase their creativity and emotional resonance through captivating campaigns. Over the years, some brands have stood out for their exceptional Valentine's Day marketing efforts, leaving a lasting impact on consumers. In this article, we'll explore the 5 best Valentine's Day brand campaigns of all time.

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How can brands unlock the full potential of Apple's Vision Pro?

The release of Apple's Vision Pro headset marks a significant milestone in the journey towards mainstream adoption of virtual and mixed reality technologies. While the tech community marvels at its cutting-edge features, questions linger about its impact on gaming, the metaverse, and its potential as a marketing tool.

Paradise the lens apple vision pro.

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