In this episode, we welcome Keyana Mohammadi i, Head of Marketing for Dave’s Hot Chicken UK , to uncover the journey behind one of the hottest food launches London has seen in years. Keyana shares the full story of how Dave’s, a cult LA brand that started with just $900 and a parking lot pop-up, built a viral following and a loyal community — and how that momentum translated across the Atlantic.

70% of consumers believe that the key to winning their hearts, minds, and share of wallet, lies in brands being entertaining.