An entertaining perspective.

The Lens is an industry insight series for the entertainment sector run by Paradise.

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The Lens series provides in-depth analysis and commentary on the latest trends and developments in the entertainment industry, with a marketing focus on films, television shows, music, FMCGs, and new technology.

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The Secret To

Episode 8

70% of consumers believe that the key to winning their hearts, minds, and share of wallet, lies in brands being entertaining.

Episode 7

Today, we’re delving into The Secret to Engaging Global TV Audiences with Killer Formats —an art form that masterfully blends knowledge, expertise, instinct, results-driven strategy, and a bit of risk-taking. How do you take a show from concept to global phenomenon? What role does audience data play in shaping killer formats? And when do you trust your gut over the numbers?

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The Rise and Power of Retail-tainment: Lessons from the Johnnie Walker Experience

Last week, we embarked on a road trip to visit the Johnnie Walker Experience in Edinburgh. As brand strategy and experiential specialists working with established and challenger brands, we're always on the lookout for best-in-class examples of immersive retail. What we discovered was nothing short of transformative – a masterclass in 'retailtainment’.

Hero.

A match made in merchandise heaven: How brands can win love & loyalty this Valentine’s Day

Valentine’s Day isn’t just about heart-shaped chocolates, it’s a golden opportunity for brands to create meaningful connections and increased loyalty with an extra boost of engagement. Let’s talk merchandise. As consumer expectations evolve, brands that successfully integrate love and loyalty into their marketing strategies stand to win big. This white paper explores how brands can leverage merchandise to cultivate emotional connections, enhance customer retention, and drive sales during the most love-filled season of the year…

Starbucks valentines day merch 1.

The Real Truth About TV Personalisation & the Future of Streaming.

Ever feel the irony of being watched when you’re watching? The rise of TV streaming platforms has empowered viewers with a vast array of content at their fingertips. Yet, platforms presenting a daily menu of ‘binge worthy’ TV, all curated into one tailormade, AI infused watchlist or interface, can often feel super-convenient with a dash of intrusive. Add in hyper targeted ads and friendly viewing reminders to press play where you left off - brings in a mix of satisfaction with a hint of consumer overwhelm. So, with today’s heightened personalisation, how exactly did we get here?

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Stay in the spotlight with the latest trends across the entertainment industry!

2025 ins & outs

The entertainment and advertising industries are colliding in 2025, and the rules of engagement have changed. Audiences are no longer passive observers—they expect to be entertained, immersed, and culturally connected. Brands that fail to entertain risk irrelevance, while those that embrace bold, story-driven, and interactive campaigns dominate the spotlight.

Hero image 2025.

A Safer Sip this Christmas.

We’re Partnering with Check Your Drink to Tackle Drink Spiking This Festive Season

Coaster at bar.

The Gentlemen Gears Up for a High-Stakes Season 2: A Deeper Dive into Crime and Intrigue

Moonage Pictures and Netflix are thrilled to announce the return of The Gentlemen for a second season, where the stakes are set to rise in this gripping drama inspired by Guy Ritchie's iconic film. With Theo James and Kaya Scodelario reprising their roles as Eddie Horniman and Susie Glass, audiences can expect another eight episodes packed with the perfect blend of British aristocracy and underground crime.

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