Today, we’re bringing you the secret to creating a dupe worthy product & category with Joe Moruzzi from Pleese.

Pleese, a dynamic FMCH brand established in 2017, are the mastermind behind Freezecakes - a delightful creation that redefines traditional ice cream.

In our discussion with Pleese's founder, Joe, we explore the brand's remarkable journey, its product range, and the intriguing phenomenon of copycat products lining store aisles.